CASE STUDY
Delish 2021 Redesign
The Delish team tasked Tova with overhauling the design of the food media giant’s new quarterly publication. The objective? Establish a new visual direction and styling system that best complemented the brand’s tentpoles: accessibility, home-cook centric content, and consistently delicious and salivating visuals–all with that familiar, playful and quirky Delish approach.
A NEW VISUAL DIRECTION
A food-inspired color palette that packs a punch, friendly and nostalgic display typography (think comfort food packaging of the 1970s), and sharp, high-contrast, textural food photography for increased salivation levels. *insert drooling emoji here*
THE RESULT
…an energetic, photo-driven glossy to house the powerhouse food brand’s favorite seasonal recipes and content. Other creative solutions include: clearer navigation, streamlined and easy-to-skim recipe styling, and service-driven design solutions such as extra tip bursts, callouts and pop-up style sidebars).
ADDITIONAL CREDITS
Photography: Emily Hlavac Green, Joel Goldberg, Andrew Bui, Erik Bernstein, Suzanne Clements, Chelsea Kyle
Consulting Creative Director: Marc Davila, Deputy Visual Director: Allison Chin, On-set Art Direction: Alexandra Folino and Allison Chin